You really do only get one chance to make a first impression. And we all know what they say about first impressions. If consumers are only going to give your business one chance, you don’t want to blow it. If you want to be positive you’re putting your best foot forward, then you better be sure your website has what it takes to get your business found, hook visitors, reel them in, then make them want to commit.
So what actually are the benefits of investing in good website design? A well-designed website can help you build trust with your audience, establish your brand, and boost your search engine ranking. It can also help you generate leads and drive sales.
If you’re still not convinced, read on to learn more about the benefits of good website design.
Grow Your Online Presence
Investing in your online presence is one of the best things you can do for your business. By creating a strong online presence, you can reach a wider audience, build trust with potential customers, and even drive sales.
Of course, creating and maintaining a strong online presence takes time and effort. It’s ongoing, time-consuming and costly. But it’s worth it because:
1. You’ll reach a wider audience – they can’t find you online if you’re not there.
2. You’ll build trust with potential customers. A professionally designed website makes your business look, well, professional.
3. You’ll be able to drive sales. Crappy websites turn people off, but ones that are well-designed draw them in.
4. You’ll be able to better compete with larger businesses. Your digital presence can be as big as you make it.
Build A Community That Loves Your Brand
A well-designed website can give potential customers confidence in your brand and make them more likely to do business with you. On the other hand, a poorly designed website can have visitors hitting the back button and rejecting your business before they have a chance to learn what you do or sell.
That’s why it’s vital to put thought and care into the design of your business website. Every element of your site, from images to page copy to headings to navigation should be strategically planned and expertly executed. Each element should work together to create a cohesive and effective online presence for your business.
If you’re not sure where to start, we can help. We provide free quotes and never pressure business owners to make a decision, but when we have what we need, we can typically complete a business website in a month or less.
Good Web Design Meets Them At Their Pain Point
No matter what industry you’re in, chances are your customers are spending a good chunk of their time online. And that means if you want to reach them, you need to have a strong online presence.
Investing in your online presence can have a lot of benefits for your business. It can help you reach more customers, build trust and credibility, and even boost your sales. Plus, it’s a great way to stay ahead of your competition.
Mobile-Friendly Web Design Reaches Them On The Go
Even when people are at home, they’re more likely to reach for their phone than a standard computer. A mobile-friendly website is a website that is designed to be easy to use on a mobile device. This can be anything from a smartphone to a tablet to any other portable tech. Mobile-friendly websites are designed to be easy to navigate and usually have larger buttons and menus that are easy to tap on a small screen. They may also have different layouts than a desktop website, with less content on each page.
Mobile-friendly websites are important because more and more people are using mobile devices to access the internet. In fact, about 60% of internet traffic is now from mobile devices. This means that if your website is not mobile-friendly, you could be missing out on a lot of potential customers or website visitors.
Good Website Design Delivers an Engaging User Experience
User experience (UX) is all about how easy and enjoyable it is to use a website. Good UX can mean the difference between a website that ranks at the top of search, draws revenue and grows your business and one that’s ignored.
There are a few best practices when it comes to designing a website with UX in mind.
First, simplicity is key. Don’t try to cram too much content or too many features into your site – instead, focus on making it easy to use and navigate.
Second, pay attention to the details. Little things like the color scheme, typography, and layout can have a big impact on UX.
Finally, start your design with mobile. If you missed why, see above. More and more people are using their phones and tablets to browse the web, so it’s important to make sure your site looks good and works well on mobile devices.
SEO and Website Design
As a business owner, you want your website to rank high in search engines so potential customers can easily find you. The processes that go into helping a website rank high are known as search engine optimization (SEO).
SEO makes your website more “search engine friendly” so it appears higher in search engine results pages (SERPs). When your website appears higher in SERPs, then you get more website visitors, which can lead to more customers and sales. It creates a positive cycle that just keeps getting better and better.
And one huge part of SEO is website design. Your website’s design can impact your SEO in several ways. For example, your site’s design can affect your website’s load time, which is a ranking factor for Google. A slow website can hurt your SEO, while a fast website can help your SEO.
Why Work With a Professional Website Designer
There are so many tools and templates out there promising to make business web design fast and easy. If you have a moderate amount of technical knowledge, some time and some patience, you can possibly go the website DIY route. However, that’s not for everyone. You’re the best at what you do, and you know what your time is worth. For most businesses, it’s more cost-effective to hire a pro.
There are many benefits to working with a professional website designer, including getting a custom design that fits your brand, having someone who can help you with the technical aspects of setting up your website, and getting support after your website is launched.
A professional website designer will take the time to understand your business and your goals for your website. They will then create a custom design that reflects your brand and helps you achieve your goals. A professional website designer will also be able to help you with the technical aspects of setting up your website, including choosing a domain name and hosting, installing WordPress, and setting up email.
Finally, any professional website designer worth hiring will be there to support you after your website is launched. They’ll ensure that your website is running smoothly, and make any necessary changes down the road.
Website design is not a luxury; it’s a necessity for businesses that want to stay relevant and competitive. A well-designed website makes a lasting impression on visitors and can help you attract and retain customers. If you’re looking for a website design company that can help you create a stunning website, get in touch with us today.